Tuesday, 6 October 2015

7 - Reader Profile Research

Existing Reader Profile




What is a reader profile?
A reader profile is a reflection of who you are as a reader. It is important to consider this in order to recognize your reading strengths and weaknesses, with this knowledge you can work on bettering your reading abilities.

Why is it important to have a reader profile?
A reader profile shows everything about the reader of the magazine. It's important to find out everything about the reader, so you know what kind of people read the magazine. With the knowledge of finding out who reads your magazine, you can work on bettering it to the reader's preferences. By considering the different types of readers, you can also consider the genres and types you are missing out on.

What does it tell you about your audience?
A reader profile tells you what kind of audience you have. What the average age group is, the average gender, the average profession and the average income. They also tell you the reader's interests, and also their dress sense.

How does it allow you to make choices in terms of content and advertising?
A reader profile tells you the reader's best interests, therefore it tells us what type of things their into and then put that interest as an advert. For example, they could love listening to rock music, but their best interest may be cars, therefore there would be car adverts put into the magazine.

How do they allow you to decide on a price point?
The average income of the reader shows what profession they have or how much they earn either weekly, monthly or yearly. Therefore, depending on how much the vast majority of the readers earn, depends of how much the magazine will cost.

How will looking at existing reader profiles help you when creating your product?
Because having examples of reader profiles would help with what i need to add for my reader profile. Also, having a variety of different reader profiles would make me compare each reader profile with the other, to see what i would need in mine, and also what would be correct and incorrect to put in it.












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