22. Evaluation Questions - 3. What kind of media institution might distribute your media product and why?

The media institution that I would want distributing my media product would be Townsquare Media. The reason for this is that XXL Magazine use them as their publisher, which is definitely a magazine that my target audience would read. Townsquare Magazine is the third largest AM/FM operator in America, it owns over 310 radio stations in 66 markets, so therefore by using them I would definitely know that they will be doing a good job. As Townsquare Magazine is such a big and well known company in America, this would then mean that it would be easier and cheaper to advertise, as there would be so many options.